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Edition of January 14, 2005

Ashburn 'Curiosity Zone' Offers Creative Activities for Children
By Erin E. Fogg Send Mail to Writer
Observer Staff Writer
Parents who yearn for their children to have an alternative to video games, television, and movies, something fun but a bit more intellectually stimulating, can find an answer in the newly opened Curiosity Zone in Ashburn.
From ages 1 to 12, this science and technology enrichment center can offer children an exciting learning experience that parallels a children's science museum, but is much more accessible for everyday visits. Located in the Broadlands Village Shopping Center, the center holds a toy store, a science lab and a birthday party room.
The Curiosity Zone held its grand opening Jan. 8, for a crowd topping out around 1,200. Toddlers clutched bright balloons,while older children created fish in a virtual aquarium, folded origami cranes, and squished their hands in a pool filled with slimy green goo called "oobleck."
Mary Porter, founder and president of the Curiosity Zone, said her creation is unlike anything else offered in Loudoun or across the country.
"This hybrid of science lab and toy store doesn't exist anywhere else," she said.
Porter started out in a career as an attorney, where she went on to work for a small, brand new Internet company. She said as she watched the company grow to 500 employees, she became hooked on the entrepreneurial spirit that kept it going.
That fascination with creating her own business combined with her childhood love of science, and the idea for the Curiosity Zone was born.
In creating the actual center, Porter said she enlisted the support of five advisory boards: the Kid, Parent, Teacher, Business, and Technology Advisory Boards. Once designs for a center were completed and she had a basic curriculum laid out, she looked for a place to put her business. Many things about Ashburn made it the ideal location.
"There are so many children here and parents who are interested in learning," she said. "And because of the growth in the area, it is a terribly underserved community."
Porter's mission for the Curiosity Zone came out of a desire to "re-brand" science. She wanted to defy evidence that suggests children at a very young age begin to view science as "scary, hard or boring." To make her curriculum fun and accessible, she said teachers aim to take things that children already do and see and point out the science in them.
The Curiosity Zone is staffed by teachers and teacher's assistants who will conduct classes of varying subject matter for 10-week periods, beginning with Creative Chemistry on Jan. 17 and Fabulous Physics on April 11, Porter said. The curriculum moves in two-year cycles so that children are constantly challenged with new experiments and projects.
Porter said she is already forming ideas for group programming and one-time only workshops to be incorporated into the curriculum. Her staff is also working on options for summer camps, which will include a mix of science subjects as well lessons to facilitate children's invention and entrepreneurial skills.
In addition to classes, the Curiosity Zone features a toy store filled with gadgets and kits that correspond to whatever subject is currently being taught in the labs, she said. The toys will help inspire children to bring the joy of science home with them.
Birthday parties are also a popular aspect of the business, Porter said. The Curiosity Zone is already booked every weekend through May for afternoon parties, so she is currently working out how to expand her party hours.
Laura Kendall said a friend from Loudoun County told her about the Curiosity Zone and persuaded her to make the one-hour drive out to Ashburn with her sons, Harry, 4, and James, 19 months.
"This is pretty neat," she said. "It's a lot of fun and I wish I had something like that closer to us. But I'd consider driving out here for a class every once in a while."
Michelle Lopresti of Ashburn said she found out about the grand opening from the Reston Chamber of Commerce. She and her husband brought along their son Dylan, 20 months.
Although Dylan is a bit too young to appreciate everything the center had to offer, Lopresti said she is excited to have a fun place to bring her son as he gets older.
"There's a need here," she said. "For people who live out in Loudoun, to do kid and family friendly type things you have to go to D.C. or Baltimore. It's going to be nice to have something so close."
Porter said interest in the Curiosity Zone has taken off far beyond her expectations. Not only is her staff excited to be a part of the center, but parents are booking parties, classes are filled, and hundreds of people attended the grand opening.
Another aspect of the business that has received attention is the potential of turning Curiosity Zone into a franchise, she said. "I have received requests from all over the country," Porter said. From Oregon, to California, from Texas to Connecticut, interest in the science enrichment center is widespread.
Visit www.curiosityzone.com or call 703-723-9949.

 

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